 |
One
company that has really been catching my eye recently is Burt’s Bees. Burt’s Bees
is a company that makes personal care and health products that are natural and environmentally-friendly. Burt’s Bees is thriving on Facebook, with almost 2.5
million likes. When you go onto Burt’s Bees’ Facebook page, you will see many
posts because the company is very active with keeping up to consumers. There
are videos, photos, and many more items, such as contests/ promo codes and ways
to really involve and familiarize consumers with
their products. When Burt’s Bees posts on their page, the posts are very short,
but, at the same time, extremely informative and eye-catching. This will really draw consumers because the
articles are easy to read and the messages they are trying to send are clear to
the reader.
Burt’s Bees really connects consumers to one another, providing
them with a space to talk about their love for the company’s products. Burt’s Bees
has many positive comments on every post. Burts Bees keeps things very fresh
and never promotes the same product. The
site is continually changing and promotes special themes, such as “Summer Beach
Days, Valentine’s Day, Back to School,” etc. There are “buy now” buttons, which are easily
accessible, so consumers can purchase products directly through the Facebook
page.
Users can take a quiz on the
Facebook page, which can tell them which specific product will be useful for
their skin type. This is a great
strength that is very interactive.
Burt’s Bees not only markets the products for themselves, but really
educates consumers on what product is best for them and why their products are positive
for both the world and the environment.
Although one downfall I
noticed was that to get access to all this information you need to like the
Facebook page. Personally I think this is a great tradeoff because you get
awesome information and great deals by choosing one like on your Facebook, but
I can see this also being a issue for some users who may only like Burt's Bees
to get the deal and then unlike them.
Companies can really learn
from Burt’s Bees’ Facebook page because I believe that they truly turn visitors
into buyers with all the promotions and discounts on their Facebook page, while
still keeping the Facebook page fun and vibrant. They find pictures and videos
that entice people to buy their products and the process to do so very simple.
This will increase sales. Burt’s Bees is now starting to grow on Twitter. In the future, it will be interesting to see
how Burt’s Bees’ Twitter will compare with their Facebook page. I think that because their YouTube and
Facebook are so popular, their Twitter will prove to be a great success!
Check out Burt's Bee's Facebook page through the link below
No comments:
Post a Comment