Frequency Marketing

Aeroplan is a reward program through Air Canada. Air Canada is using a Twitter account, specifically to market Aeroplan. Air Canada is attracting consumers to their brand through positive reinforcement.  Aeroplan provides customers with points when spending money on gas, groceries, and pharmacies within Canada. Air Canada rewards new customers immediately after joining.  As soon as they purchase the frequent flyer card, they reward the customer with 15,000 miles. This is enough for a short-haul flight. On every dollar spent, you receive one mile. Aeroplan has its very own Twitter and Facebook, aside from Air Canada, and the social media pages are growing. Aeroplan has 38.4K followers; all very active. The Twitter page tweets about how to win more miles that week, and also promotes special trips that loyal customers can take for a certain amount of miles. They post these promotions and, through the Twitter page, customers can open the link and bid on these specials. Aeroplan provides customers with points when spending money on gas, groceries, and pharmacies within Canada. Air Canada rewards new customers immediately after joining.  As soon as they purchase the frequent flyer card, they reward the customer with 15,000 miles.  This is enough for a short-haul flight. On every dollar spent, you receive one mile. Aeroplan has its very own Twitter and Facebook, aside from Air Canada, and the social media pages are growing. Aeroplan has 38.4K followers; all very active. The Twitter page tweets about how to win more miles that week, and also promotes special trips that loyal customers can take for a certain amount of miles. They post these promotions and, through the Twitter page, customers can open the link and bid on these specials. 

Aeroplan really uses their Twitter to implement a technique called frequency marketing, which gives the customers of Air Canada’s points system prizes for the value of their accumulated miles. This system attracts loyal customers, who will spend their money only with Air Canada’s airline to earn points and get rewards. Also, this helps other companies, such as Rexall, Esso, and Home Hardware, because Air Canada will provide customers points for shopping at these places.

The Twitter and Facebook pages are updated frequently, and the promotions keep loyal point members travelling and utilizing their miles.