Targeting Consumers Physiological Needs

Maslow’s Hierarchy of needs is levels in which we can reach self-actualization. Consumers use Maslow’s hierarchy to market to consumers’ needs. McDonald’s utilizes Maslow’s hierarchy to promote their products over their social media pages.

All over McDonald’s’ Twitter and Facebook, they promise their coffee will satisfy everyone’s physiological needs by waking people up and improving their morning experience. This is a good strategy because it promises something to consumers, providing them reassurance and security in this product.  McDonald’s gives away free small coffees every fall.  This is a very popular marketing tactic.  It brings people to McDonald’s, and gets them to try the product. McDonald’s knows that this free sample will most likely bring customers back.  They have confidence in their product and consumer satisfaction, after trying the coffee. Down below are some examples of how McDonald’s promotes their coffee on twitter to consumers, and guarantees promises.  These advertisements say if you have a McDonald’s coffee, you will have a good morning. People want to feel energetic and fresh in the morning and wish to have a good start to their day.  McDonald’s wants to market to consumers’ wants.