GoPro’s YouTube channel is one of the top
YouTube channels on the web! It really attracts consumers by showing them
videos that catch their attention, and get their adrenaline pumping. Gopro has
videos that are amazingly eye-catching and exhilarating. The YouTube channel
has over 2 million subscribers, and receives millions of likes and shares on their
videos daily. These videos are not only
just promoting the camera, but depicting amazing moments you can capture with
the Gopro camera. Gopro has thousands of videos and posts daily, and the web
page is always updated and active. I
really think YouTube is a great way to really display how a product works, and
Gopro does a great job at keeping the YouTube channel user-friendly. There is
no company doing better than GoPro on YouTube because GoPro gets thousands of
hours of free publicity a week. GoPro lets people submit videos and then will
upload some of them. Involving the fans
with the YouTube channel has really built a loyal, engaged audience, and makes
the consumers feel truly connected to the brand. Adam
Dornbusch, GoPro's Senior Director of Content Distribution, told The News,
"We realized there was such an opportunity here. The users were not only
using our cameras but were attaching our name (in the titles and descriptions)
to incorporate with us.” He goes on,
"Sometimes I'll get a call and someone will say, 'That's a great video you
guys did.' We have nothing to do with that. People just want to be associated
with our product.” Go Pro also has a “bonus program.” Any users who get to a million views will
receive an incentive of $1000. This
really encourages consumers to get involved, and some of these videos promoting
the product even go viral.
Check out GoPro's YouTube channel in the link below:
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